CEO & Founder
Niklas started shaping his vision around seamless advertising in late 2015 and founded Adverty shortly after. Having spent almost two decades in mobile gaming and ad tech, his experience come from various startups and leading players in the field such as Glu Mobile, Namco Bandai and StartApp. Niklas has a masters degree in Media Technology from the University of Linköping and when he's not thinking about how to disrupt digital advertising he likes to watch the latest movies and TV shows. He also recently bought a big, fat cat
Chief Product Officer
Emilio was the first employee at Adverty, building up the technical foundation and teams as the CTO of the company. With a masters degree in Computer Science and Human Computer Interaction at the Royal Institute of technology, he previously founded an early stage VR game studio and completed several projects involving body trackers, hand trackers and VR equipment. He succeeded with all of that thanks to being clever, stubborn, good looking and very humble. Today Emilio serves as the master of Product at Adverty
Chief Technology Officer
Johan is a modern software development leader, passionate about leading teams and growing people and products. Previously contributing to and leading Data Science and Data Engineering teams within Klarna and FinTech for 8+ years, he joined the Adverty cause in mid 2018. Studied Automation & Mechatronics at Chalmers Technical University but got restless and started his career in fraud analytics and building automated real time decision systems. When not coaching team members or planning cloud resource costs he likes to hunt footballs, discuss physics and psychology, or meditating with his electric guitar
Chief Revenue Officer
Kenny is one of the true adtech pioneers in Sweden, starting back in 2005 where he ran DoubleClick (Google) Nordics. Kenny has also founded or been involved in the setup of various adtech startups such as Eyewonder, Platform 161 and Spongecell in the Nordics and Europe. Prior to joining Adverty as CRO, Kenny worked at GroupM as Chief Product and Partnership Officer, a role that gave him unique and deep insights to how brands and agencies view media and adtech. When not traveling the world to educate markets on in-game advertising Kenny run a horse farm together with his wife and daughter.
Julia Smith is a veteran within the digital advertising industry and started her career in digital advertising at Dennis Publishing 25 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media. She specialises in digital communications, PR, event management, digital strategy, sales training and marketing and has expert knowledge in brand safety, fraud prevention, ethical trading, programmatic trading and ad trading. Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards. Known as 'The Voice' Julia is a regular media commentator and often invited to speak at major conferences - it is also because she likes to talk - A LOT!
Calle joined Adverty in 2017 after finishing his masters degree in Media Technology from the Royal Institute of Technology. During his study time he spent significant amount of hours on AR and VR development. He loves to find new opportunities and ways of making the most out of the Adverty product and technology and making sure we all are prepared for future tech. On the side of Adverty he is traveling around the world as a professional pole-vaulter pursuing his dream of becoming one of the best in the world. With his 3 national titles to date he sure knows the dedication required to deliver above expectations
Arthur started shaping his software engineering craftsmanship back in school 20 years ago. Having experience from support of established enterprise solutions to building servers for rapidly changing startups he joined Adverty in 2017 to architect a state-of-art, fast and highly scalable adtech backend. In short periods of calm he likes to hit trees, bushes and logs on his dirt bike
Head of Business Development
Niklas joined Adverty in 2017 after finishing his degree of Bachelor of Science in Business Administration and Economics at Stockholm University. He has seven years of experience from working at companies such as Apple and Three and joined Adverty to scale the supply-side of the business. Niklas has almost the same number of limited sneakers as he has contacts in the company’s CRM. Also, do not challenge him in Mario Kart, you simply can't beat him
Head of Sales EMEA
Handren has been working in sales for over 15 years in companies such as H&M, Stardoll and Lindvalls Kaffe. The clothes on your back or the coffee in your cup have probably in one way or another been sold to you by him without you even knowing. Handren is an avid Manchester United supporter and visits Old Trafford as often as he can. His time outside the office is spent with his two daughters playing dress-up (and he makes one heck of a princess Jasmine)
Head of Sales UK
Alex joined in January 2020 to fly the Adverty flag high in the UK. He has 10+ years experience working in senior sales roles within companies such as Metro/Evening Standard, Immediate Media, Sublime Skinz and most recently, as Senior Commercial Development Manager for Bidstack. Alex is the first man on the ground in the UK and will be building up a team around him over the coming years. If you ever have a question about Final Fantasy, Dragonball Z or Pokémon, Alex is your go to guy!
Head of Programmatic
Staffan joined Adverty in late 2019 as Head of Programmatic and has extensive knowledge in the DSP and SSP space, having worked as a programmatic trader at Dentsu Aegis Network's global programmatic buying group Amnet. He has a bachelor degree in computer science, has executed countless programmatic campaigns for numerous world known brands, owned a restaurant and worked for the Swedish prison & probation service. He plays the piano when he doesn't think about how to monetize seamless in-game ads.