The Coca-Cola, Red Bull, Lenovo and Asus campaigns are launching next week through DSP partner Admixer as part of the first programmatic deal for seamless advertising in mobile games.
Adverty AB (publ) was the first company in the world to develop a programmatic solution for seamless advertising with broad support for games and apps on mobile, VR and AR in 2018 and announced earlier this year the completion of its programmatic integration with BidSwitch, one of the leading players in programmatic advertising technology, to enable direct access to the hundreds of integrated DSPs in their framework.
Adverty is now activating campaigns with Coca-Cola, Red Bull, Lenovo and Asus through DSP partner Admixer within the BidSwitch integration. The campaigns are launching next week for users in Russia and the CIS-countries and will display seamless adverts in VR and mobile games using the Adverty ad solution. The deal also marks the first programmatic campaigns to be delivered seamlessly in mobile games.
Adverty’s VR advertising network is growing rapidly and currently reaches over 40,000 VR gamers every day in 20 different games. As announced last month, Adverty is now also rolling out seamless advertising in a leading mobile eSports FPS title played by over 1 million gamers every day. Once the eSport game is live globally with ads, it has the potential to generate up to 500 million ad views per month based on average play time and active users.
Each programmatic campaign running in the Adverty network is expected to generate revenues in the range of SEK 50,000 to 1,000,000. The deal with Admixer has an initial order value of SEK 200,000.