Adverty

Terms of Service

VERSION:1.1

These Adverty Terms of Service constitute a binding agreement (this “Agreement”) between Adverty AB (“Company”) and the publisher identified on the signature page below and/or as identified on Publisher’s adverty.com account (“Publisher”) relating to Company’s providing to Publisher access to and use of Company’s proprietary, technology-based system commercially known as Adverty (the “Company System”) through the Company System website (the “Site”), for the purpose of facilitating the selling, serving and displaying of virtual, augmented and/or mixed reality advertisements (“Ad(s)”) in and through Publishers’ applications (“App(s)”) (collectively, the “Services”). For the avoidance of doubt, the rights granted by Company with respect to the Company System may be utilized solely by Publisher for its Apps for the express purposes authorized herein, and no rights, whether express or implied, are granted or provided by Company for the use of the Company System by any other third parties, including, but not limited to, mobile and non-mobile advertising network mediators or aggregators

1. License and Services

Publisher hereby grants Company the non-exclusive, worldwide right and license to solicit and sell Ads on Publisher’s designated Apps (“Company Campaigns”), as set forth in Publisher’s account on the Company System, and to have such Ads served and displayed in Publisher’s designated Apps. To the extent requested by Publisher and accepted by Company in its sole discretion, Company may serve and display via the Company System Ads in Publisher’s Apps that have been solicited and sold by Publisher (“Publisher Campaigns”)

2. Publisher’s Responsibilities

(a) Valid Impressions and Actions. Publisher shall not run “robots” or “spiders” against its Apps or use any means to artificially increase the number of impressions or actions available. For purposes of clarification, an “action” is generated when a user interacts with an Ad in order to move to the Advertiser’s target destination or trigger any other follow-on action

(b) Publisher Campaign Trafficking. To facilitate the trafficking of Publisher Campaigns, if authorized by Company, Publisher shall provide Company with a signed insertion order, which shall include the number of impressions or actions, price, start date and end date for each Publisher Campaign. Such insertion order along with the Publisher Campaign Ad Content must be sent to Company at least three (3) business days before the Publisher Campaign can be served and all terms of such insertion order shall be subject to Company’s written approval

(c) Cooperation. Publisher shall use commercially reasonable efforts to cooperate with any reasonable Company effort or initiative relating to auditing traffic on the Apps, obtaining enhanced demographic information about users of the Apps, or other activity designed to increase the value or effectiveness of the Company System

(d) Data Collection and Use/Personally Identifiable Information. Company will have the right to collect anonymous data (e.g., video accessed or viewed) and other related user and device information (e.g., IP address; device ID; device type; OS) through identifiers on the Apps and the Ads served thereon. This anonymous data may be used by Company and shared, in aggregated form, with advertisers and third party service providers for purposes of attribution, verification, reporting and Ad delivery optimization and targeting in and on the Company System. Company agrees not to collect any personally identifiable information about any customer or end user of the Apps

(e) Apps Information. Upon Company’s reasonable request, Publisher shall provide Company with information about its Apps to better market Ads on the Apps. Such information includes, without limitation, total downloads, monthly active users, monthly sessions, average session length and other key information that will enable Company to better market the Apps for advertising campaigns

3. Marketing

(a) Promotion. Subject to Publisher’s prior written consent, Company may place the name and/or logo of Publisher on the Site and within any of Company’s media kits and hot link to the Apps

(b) Marketing Materials. Subject to Publisher’s prior written consent, Publisher acknowledges that Company may market and promote (and engage or authorize third party sales agents to market and promote) the Apps to potential Advertisers, including, without limitation, listing the Apps in directories, trade publications, Company proposals, presentations and marketing materials, and other promotional opportunities

4. Fees

(a) Company Campaigns. For all Company Campaigns, Publisher shall receive fifty percent (50%) of Net Advertising Revenue (as defined below) (“Publisher’s Revenue Share”)

“Net Advertising Revenue” is defined as gross advertising revenue recognized through the delivery of Ads by Company on Publisher’s Apps, less: (i) taxes required to be paid by Company in connection with the Service, including without limitation, excise, sales, use or value added taxes or tariffs; (ii) commissions, discounts and referral fees in connection with selling Ads; (iii) technology and other transaction related costs or fees in connection with selling, serving and/or displaying Ads in Publisher’s Apps; and (iv) credits required to be provided to advertisers, including any Bonus Impressions (as defined below)

(b) Publisher Campaigns. For all Publisher Campaigns, Publisher shall pay Company twenty five percent (25%) of the gross revenue generated by Publisher from Publisher Campaigns (“Company’s Revenue Share”). Company shall provide reporting and attribution solely for “paid” Publisher Campaigns and not for “free” cross-promotional Publisher Campaigns

(c) Advertiser-Specific Adjustments and Allocations. In cases where the Advertiser or the Advertiser’s agency uses a third party Ad measurement, invoicing or reporting system, Company may be required to deliver the Ad and/or collect fees based on the measurements and calculations of such system. This may in some cases require over-delivery of the number of campaign impressions or actions. Company may also be required in the context of an Ad campaign to authorize “free”, “value-add” or “bonus” impressions or actions (collectively, “Bonus Impressions”). Such Bonus Impressions may be related to delivery of a survey or may be part of the pricing of the Ad campaign. In all such cases, Publisher authorizes Company to deliver such Bonus Impression on Publisher’s Apps as it determines is commercially reasonable to execute and complete the Ad campaign

5. Billing and Payment

(a) Publisher Billing and Payment Terms. If applicable, Publisher will remit Company’s Revenue Share to Company and any other amounts that may be due to Company from the execution and delivery of Publisher Campaigns in U.S. currency within ninety (90) days of receipt of Company’s invoice. All past due amounts will incur interest at a rate equal to the lower of 1.5% per month or the highest rate permitted by applicable law. Publisher will be responsible for, and will promptly pay, all taxes of any kind (including but not limited to sales and use taxes) associated the Services, the Apps and Publisher Campaigns, except for taxes based on Company’s net income

(b) Company Billing and Payment Terms. Company shall remit Publisher’s Revenue Share to Publisher within ninety (90) days following the end of the calendar month in which the Publisher’s Revenue Share was generated. To the extent Company pays Publisher ahead of collections from any Advertiser, Company shall have a right to recapture payments to Publisher in he event Advertiser fails to pay Company amounts due related to completed Ad campaigns. Company shall remit payments to the address and contact information provided by Publisher after registering for a Publisher account on the Company System

(c) Discrepancies. Publisher has ninety (90) days from the receipt of payment to report any discrepancy or to question the payment. Company and Publisher will use their best efforts to resolve any discrepancy or question quickly and fairly. Company will maintain accurate records with respect to the calculation of all payments due by Company to Publisher under this Agreement. In the event there is a discrepancy of greater than fifteen (15) percent between Company’s calculation and Publisher’s calculation, Publisher may, no more than once per calendar year upon no less than fifteen (15) days prior written notice to Company, cause an independent auditor of nationally recognized standing to inspect the appropriate records of the Company reasonably related to the calculation of payments due hereunder during Company’s normal business hours. Such examination will be undertaken in a manner reasonably calculated not to interfere with Company’s normal business operations. The fees charged by such auditor in connection with the inspection will be paid by Publisher, unless the auditor discovers an underpayment of greater than ten percent (10%), in which case Company will pay the reasonable fees of the auditor

Additional general terms:

6. COMPANY INTELLECTUAL PROPERTY RIGHTS; LICENSES

Company owns and retains all right, title and interest in and to the Company System, including, but not limited to, all software, computer code, data, and other technologies related to the Company System, any enhancements, modifications or derivative works thereto, any materials or data made accessible to Publisher by Company through the Company System, and all intellectual property and proprietary rights of any kind, anywhere in the world, in and to all of the foregoing. Company hereby grants Publisher a non-exclusive, limited, revocable, license, without right of sublicense, to access and use the Company System for the sole purpose of making use of the Services as described herein. No rights are granted to combine or bundle the Company System SDK or related technology with or into any third party advertising network SDK, system or technology, or to distribute or sublicense the Company System SDK, whether or not on a stand-alone basis, to any third parties. Company reserves any and all rights not expressly granted to herein and disclaims all implied licenses, including, without limitation, implied licenses to trademarks, copyrights, trade secrets and patents

7. IMPLEMENTATION/TECHNICAL SPECIFICATIONS

Publisher agrees to comply with any and all technical specifications provided or posted by Company or displayed on the Site (including as necessary, incorporating any Company System SDK or other technology into Publisher’s Apps) to enable the serving and display of Ads in Apps. Publisher may not utilize the services of any third party advertising network mediator without Company’s prior written authorization or unless such third party has been officially certified by Company

8. CONTENT

The term “Content” as used herein specifically includes any Apps, Ads or other content or materials (including, but not limited to, text, graphics, photographs, images, illustrations, and audio or video clips) made available or submitted by Publisher in connection with the Site and the Services. Publisher shall abide by all copyright notices, information, and restrictions contained in any Content submitted or uploaded to the Site and/or accessed in connection with the Services

9. CONTENT RESTRICTIONS

Unless otherwise agreed in writing, Publisher shall at all times comply with, and cause all of its submitted Content to comply with, the following Content restrictions and requirements (collectively, the “Content Requirements”):

(a) General Content Guidelines. No Content shall contain, or contain links to, any indecent, deceptive, defamatory, libelous, fraudulent, obscene or pornographic material, hate speech, viruses, trojan horses, worms, time bombs, cancel bots or other computer code or programming routines that are intended to damage, disable, interfere with, permit unauthorized access to, surreptitiously intercept or expropriate any system, data, software or personal information, or any material that violates any other applicable law, regulation or third party right. Company reserves the right to reject, suspend or remove from the Company System any Apps that are in violation of the Content Requirements as determined by Company in its sole discretion

(b) Publisher-Specific Content Restrictions. Company agrees that all Ads shall be subject to Publisher’s Advertising Restrictions (if any) as set forth in Exhibit A attached hereto and Company shall comply at all times with such Advertising Restrictions

10. BRAND SAFETY POLICY

On behalf of advertisers, Adverty will apply reasonable endeavours to minimise the risk of ad misplacement

Adverty deems apps and content to be inappropriate based on (but not limited to) the following default exclusion criteria:

  • • Adult Content
  • • Malware / Adware
  • • Hate and racism
  • • Illegal drugs
  • • Fraudulent clicks

Full details on the methodology of Adverty’s Brand Safety compliance can be found at adverty.com/brand-safety-policy

11. PRIVACY.

Both Parties represent and warrant that they will adhere to all applicable privacy laws. Publisher agrees to provide a notice to Company of any of Publisher’s Apps that are child-directed as defined by PEGI, ESRB and/or COPPA. Both parties will post and maintain on their websites a privacy policy that describes their privacy practices in compliance with all applicable laws. Publisher will maintain and make available on or in connection with each of Publisher’s Apps a privacy policy that describes third-party Ad serving and data collection on Publisher’s Apps as described herein

12. DISCLAIMERS/ASSUMPTION OF RISK

EXCEPT AS SPECIFICALLY SET FORTH HEREIN, NEITHER PARTY MAKES ANY WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. THE SERVICES, COMPANY SYSTEM, CONTENT, AND SITE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE EXTENT PERMITTED UNDER APPLICABLE LAW, COMPANY DISCLAIMS ANY AND ALL IMPLIED WARRANTIES INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. COMPANY DOES NOT WARRANT THE RESULTS OF USE OF THE SERVICES, INCLUDING, WITHOUT LIMITATION, THE POPULARITY OF ANY APPS, THE RESULTS OR EFFECTIVENESS OF ANY ADS, THE BENEFITS THAT PUBLISHER MAY OR MAY NOT OBTAIN FROM THIS AGREEMENT, THE USE OF THE SERVICES AND/OR ADVERTISING THROUGH ANY APPS THROUGH USE OF THE COMPANY SYSTEM, AND PUBLISHER ASSUMES ALL RISK AND RESPONSIBILITY WITH RESPECT THERETO

13. REPRESENTATIONS AND WARRANTIES; INDEMNITY

(1) By Publisher.. Publisher represents and warrants to Company that: (a) Publisher owns or controls the necessary legal rights to any Content that Publisher designates or transmits in connection with the use of the Services; (b) Publisher has all necessary rights, power and legal authority to enter into this Agreement and to access the Site and use the Services; and (c) Publisher’s Content: (i) complies with the Content Requirements and all other applicable laws, statutes, ordinances and regulations; (ii) does not breach and has not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; and (iii) is free from viruses and any other contaminants of any nature whatsoever. Publisher will indemnify and hold Company, and any of their parents, subsidiaries, affiliates, officers and employees, harmless, from any claim, demand, damages or loss, including costs and attorneys’ fees, due to or arising out of the breach or alleged breach of this Agreement or any of the foregoing representations and warranties by Publisher

(2) By Company.. Company represents and warrants to Publisher that: (a) company owns or controls the necessary legal rights to perform the Services as contemplated by this Agreement; (b) Company has all necessary rights, power and legal authority to enter into this Agreement and to provide the Services; (c) the Services are free from viruses and any other contaminants of any nature whatsoever; and (d) the Services do not violate the intellectual property rights of any third party. Company will indemnify and hold Publisher, and any of its parents, subsidiaries, affiliates, officers and employees harmless from any third party claim, demand, damages or loss, including costs and attorneys’ fees, arising out of Company’s breach of this Agreement or any of the foregoing representations and warranties

14. LIMITATION OF LIABILITY

EXCEPT FOR EACH PARTY’S OBLIGATIONS OF INDEMNIFICATION AND CONFIDENTIALITY, NEITHER PARTY’S TOTAL LIABILITY ARISING OUT OF THIS AGREEMENT, WHETHER BASED ON CONTRACT, TORT OR OTHERWISE, SHALL EXCEED THE FEES PAID OR PAYABLE TO COMPANY BY PUBLISHER IN CONNECTION WITH SUCH PUBLISHER’S USE OF THE SERVICES IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEEDING THE DATE OF THE CAUSE OF ACTION GIVING RISE TO THE CLAIM. EXCEPT FOR EACH PARTY’S OBLIGATIONS OF INDEMNFICIATION AND CONFIDENTIALITY, IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER, INCLUDING, BUT NOT LIMITED TO, LOSS OF PROFITS OR BUSINESS, EVEN IF SUCH DAMAGES ARE FORESEEABLE AND WHETHER OR NOT COMPANY HAS BEEN ADVISED OF THE POSSIBILITY THEREOF. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT APPLY TO PUBLISHER

15. CONFIDENTIALITY

The term “Confidential Information” shall mean this Agreement, and all information about the disclosing party’s (the “Disclosing Party”) (or its suppliers’) business, products, technologies, strategies, customers, financial information, operations or activities that is proprietary and confidential, including without limitation all business, financial, technical and other information disclosed by the Disclosing Party to the other party (“Receiving Party”). Each party shall take appropriate measures by instruction and agreement prior to disclosure to such employees to assure against unauthorized use or disclosure, and such persons shall have agreed in writing to maintain the confidentiality of such information. The Receiving Party shall have no obligation with respect to information which: (a) was rightfully in possession of or known to the Receiving Party without any obligation of confidentiality prior to receiving it from the Disclosing Party; (b) is, or subsequently becomes, legally and publicly available without breach of this Agreement; (c) is rightfully obtained by the Receiving Party from a source other than the Disclosing Party without any obligation of confidentiality; or (d) is disclosed by the Receiving Party under a valid order of a court or government agency, provided that the Receiving Party provides prior written notice to the Disclosing Party of such obligation and the opportunity to oppose such disclosure. Upon termination of this Agreement for any reason or other written demand of the Disclosing Party, the Receiving Party shall cease using the Confidential Information provided by the Disclosing Party and return the Confidential Information and all copies, notes or extracts thereof to the Disclosing Party within seven (7) days of receipt of notice

16. TERMINATION

ither party may terminate the Services at any time by notifying the other party by any means. Either party may terminate this Agreement upon ten (10) days written notice, if the other party breaches any of the terms or conditions of this Agreement and such breach remains uncured during the ten (10) day notice period. Any fees paid hereunder are non-refundable and non-cancelable. Upon termination of this Agreement, Publisher’s right to use the Services and the Company System will immediately cease, and if Publisher has integrated the Company Service SDK into any of its Apps, Publisher shall have ninety (90) days from termination to remove such SDK from its Apps. All provisions of this Agreement that by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, and limitations of liability

17. MISCELLANEOUS

This Agreement shall be governed by and construed in accordance with the laws of Sweden without regard to the conflict of laws provisions thereof. Both parties agree that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements, communications and other understandings relating to the subject matter of this Agreement, and that all modifications must be in a writing signed by both parties, except as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this Agreement and Publisher does not have any authority of any kind to bind Company in any respect whatsoever. The failure of either party to exercise in any respect any right provided for herein shall not be deemed a waiver of any further rights hereunder. Company shall not be liable for any failure to perform its obligations hereunder where such failure results from any cause beyond Company’s reasonable control. If any provision of this Agreement is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect and enforceable. This Agreement is not assignable, transferable or sub-licensable by Publisher except with Company’s prior written consent; provided, however, that either party may freely assign this Agreement without the other party’s consent to its parents or affiliates or to a third party in connection with a merger or acquisition of all or substantially all of the assets or equity of such party