Adverty AB, the leading in-game advertising provider and multi-patent-holding creator of the programmatic In-Play ad format, has entered into a strategic partnership with MediaFarm, a leading interactive sales house in Poland. The primary objective of this alliance is to broaden Adverty’s range of in-game advertising offerings in the Polish market.
The partnership will utilize MediaFarm’s extensive media agency network to introduce Adverty’s groundbreaking In-Play advertising solution to brands seeking to engage their target audiences through immersive and engaging In-Play campaigns in Poland.
“We are delighted to join forces with MediaFarm to expand our global presence to the very important and large Polish market,” said Adverty CEO Jonas Söderqvist. “Thanks to MediaFarm’s knowledge and network, we will be able to offer highly engaging in-game campaigns in Poland.”
“We are excited to be working with Adverty to bring this innovative offering to the Polish market. It’s a game-changer for marketeers seeking to engage Polish audience within an ever important gaming environment,” said Tomasz Bruss, MediaFarm CEO.
Established in 2011 and based in Warsaw (Poland), MediaFarm is a privately-owned Interactive Media Sales House. Leaders in kids advertising, MediaFarm provides an array of proven digital products including video, display, Rich Media and non-standard. MediaFarm represents publishers of hundreds of websites and applications, many of them exclusively in the Polish territory.