Adverty AB (publ), the leading in-game advertising provider and multi-patent-holding creator of the programmatic In-Play ad format, is now the biggest In-Play advertising network in the industry, according to mobile data and analytics firm Apptopia, in terms of ad inventory size and reach.
Recent data from Apptopia, the leader in real-time competitive intelligence powered by machine learning technology, puts Adverty at the top of competition as the industry’s largest network of In-Play advertising. In 2022, Adverty revealed tremendous publisher growth by onboarding 156 new mobile games from 23 new games publishers and developers. This positive trend continues in 2023.
According to Apptopia, Adverty is currently reaching over 10 million daily active unique users within gaming, in 100 more games than its closest competitor, within categories such as sports and racing, action & shooters, hypercasual, simulations and social. The Apptopia data is also not including some of the recent additions to Adverty’s portfolio of games, such as Turborilla’s Mad Skills Motocross 3.
“We are thrilled to be recognized as the largest In-Play ad provider in the industry,” says Jonas Söderqvist, CEO of Adverty. “Our teams have worked tirelessly to establish a best-in-class customer satisfaction level amongst the publishers we work with and we have built an effective and truly scalable programmatic advertising platform that offers a seamless and engaging experience for brands, publishers and gamers. This recognition is a testament to the success of our approach.”
