How Phuc Tran, Chief Revenue Office at Lihuhu Studio, unlocked new revenue in Parking Master 3D
Q: What motivated Lihuhu to explore In-Play advertising as part of your monetization mix?
A: At Lihuhu, we develop mobile titles such as Woodber, Parking Master 3D, and several other casual and puzzle-focused games. We’re always looking for monetization methods that fit naturally into the experience without disrupting the gameplay.
Adverty’s In-Play solution stood out because it enables brands to appear directly inside the 3D environment in an organic way. This aligned well with our approach and encouraged us to test the format.
Q: How did you first learn about Adverty, and what led you to integrate their SDK?
A: We came across Adverty through the developer community and advertising partners.
The decision to integrate came down to a combination of factors: a clear setup process, a solid technical solution, and a visual style that fit the open-world design of Parking Master 3D.
It felt like a natural match for our game environment.
Q: How was your experience working with an In-Play ad product?
A: The integration was smooth overall. The SDK was easy to work with, and the documentation provided what our developers needed.
The Adverty team responded quickly throughout the process and provided guidance to ensure everything went as expected.
Q: Which ad placements performed best, and how have users responded?
A: The placements that delivered the best results were billboards in parking zones and along the roadside – the areas that players constantly pass through while driving.
Because the ads appear as part of the game world, players interact with the environment naturally. We haven’t seen any negative impact on engagement or retention, which was an important factor for us.
Q: What impact has Adverty had on your revenue and key performance metrics?
A: Since working with Adverty, we’ve seen overall revenue increase by at least 15%, with peaks of 25–30% during seasonal periods.
Fill rates have been stable at 50–70% across our major markets. In several geos, In-Play eCPMs outperformed our traditional banner formats by 20–30%.
The performance we’re seeing has been consistently strong!
Q: How does Adverty fit into your long-term strategy, and what advice would you give other developers?
A: Adverty has added a meaningful and scalable revenue stream alongside our existing ad formats. With thoughtful placement design, In-Play ads can be included without affecting gameplay or the player journey.
For teams considering this type of integration, we recommend testing it. The In-Play format can complement your monetization strategy without compromising user experience.
