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Board of Directors

The following persons were elected to the Board of Directors at the latest Annual General Meeting: Joachim Roos as Chairman of the Board and Board Members Niklas Bakos and Pontus Dahlström.

Director’s		INDEPENDENCY from company
Name & Title	Year of birth	MANAGEMENT	LARGER SHAREHOLDERS
Joachim Roos Chairman of the Board	1960
Pontus Dahlström Board Member and CFO	1970
Niklas Bakos Board Member and CSO	1978

Joachim Roos

Chairman of the Board

Year of birth

1960

INDEPENDENCY from company

MANAGEMENT

LARGER SHAREHOLDERS

Pontus Dahlström

Board Member and CFO

Year of birth

1970

INDEPENDENCY from company

MANAGEMENT

LARGER SHAREHOLDERS

Niklas Bakos

Board Member and CSO

Year of birth

1978

INDEPENDENCY from company

MANAGEMENT

LARGER SHAREHOLDERS

Joachim Roos

Chairman of the Board

Born: 1960

Elected: 2019

Equity ownership: Joachim owns 30 800 shares in the Company

Biography

Joachim has close to 30 years experience from leading positions and as an entrepreneur in tech startups in computer systems, microelectronics, service provider networks, TV, broadcast and video streaming. Joachim has a long experience raising capital from the international VC community, at times under challenging macro economic circumstances. Most recently, Joachim co-founded the video streaming infrastructure company Edgeware (NASDAQ:OMX). He held the position as CEO for 13 years through all phases from early ideas and raising initial capital to becoming an international business with a turnover in excess of SEK 250 million and a successful IPO on the main list on the Stockholm stock exchange. Joachim has a Licentiate of Science in Computer Engineering with a focus on computer systems and micro electronics, from Lund Institute of Technology. He also has a M.Sc. in Computer Science from Lund

Other current assignments	Title	Commencement
Joachim Roos Invest AB	Owner, Board Member	2019

Joachim Roos Invest AB

Title

Owner, Board Member

Commencement

2019

Completed assignments past five years	Title	Period
Edgeware AB	CEO, Founder	2005-2018

Edgeware AB

Title

CEO, Founder

Period

2005-2018

Pontus Dahlström

Board Member and CFO

Born: 1970

Elected: 2023

Equity ownership: Pontus owns 1 150 000 shares in the Company

Biography

Pontus started at Morgan Stanley directly after his studies, and since 1999 he has been an entrepreneur, starting, investing in, and listing several companies, primarily in tech. In addition to being a co-founder of Adverty, Pontus was involved early on in Aspiro (now Tidal), and was responsible for setting up the entire Spotify structure together with Martin Lorentzon and Daniel Ek. Most recently, Pontus comes from a startup in Telecom/messaging, where he was Senior Financial Advisor.

Other current assignments	Title	Commencement
No other current assignments

No other current assignments

Title

Commencement

Niklas Bakos

Board Member and CSO

Born: 1978

Elected: 2017

Equity ownership: Niklas owns 2 260 000 shares in the Company

Biography

Niklas started shaping his vision around seamless advertising in late 2015 and founded Adverty shortly after. Having spent almost two decades in mobile gaming and ad tech, his experience come from various startups and leading players in the field such as Glu Mobile, Namco Bandai and StartApp. Niklas has a masters degree in Media Technology from the University of Linköping

Other current assignments	Title	Commencement
No other current assignments

No other current assignments

Title

Commencement

Executive Management Team

Name	Title	Year of birth
Jonas Söderqvist	Chief Executive Officer	1968
Niklas Bakos	Chief Strategy Officer	1978
Pontus Dahlström	Chief Financial Officer	1970
Calle Sténson	Chief Technology Officer	1993
Chloe Cave	Chief Supply Officer	1982

Jonas Söderqvist

Year of birth

1968

Title

Chief Executive Officer

Niklas Bakos

Year of birth

1978

Title

Chief Strategy Officer

Pontus Dahlström

Year of birth

1970

Title

Chief Financial Officer

Calle Sténson

Year of birth

1993

Title

Chief Technology Officer

Chloe Cave

Year of birth

1982

Title

Chief Supply Officer

Stock

NGM

Nordic SME is a multilateral trading platform, an alternative marketplace, operated by Nordic GrowthMarket. Companies on Nordic SME are not subject to the same rules as companies on the regulated market. Instead they are subject to a less extensive set of rules and regulations adjusted to smallgrowth companies

The risk in investing in a company on NGM Nordic SME may therefore be higher than investing in a company on the main market. All companies with shares traded on NGM Nordic SME must have a Mentor for the first two years after listing, who monitors that the rules of the exchange are followed

Stock chart

Owner list

Owner Country distribution

Owner holding distribution

Stock table

Auditor

Adverty’s auditor is Fredrik Lundberg at R3 Revisionsbyrå KB. Fredrik Lundberg is the Authorized Public Accountant and a member of FAR (the institute for the accountancy profession in Sweden). The auditor’s office address is R3 Revisionsbyrå, Riddargatan 30, SE-114 57 Stockholm, Sweden

Articles of association

§1 Company

The company's company (name) is Adverty AB (publ)
§2 Registered office

The Board has its seat in Stockholm municipality
§3 Activity

The company is to develop and operate advertising solutions for Virtual Reality and Augmented Reality as well as related business
§4 Share capital

The share capital shall be a minimum of SEK 625 000 and a maximum of SEK 2 500 000
§5 Number of shares

The number of shares shall be not less than 12 500 000 and not more than 50 000 000
§6 Board

The Board of Directors shall consist of a minimum of 3 and a maximum of 10 members with a minimum of 0 and a maximum of 10 deputies
§7 Accountants

For the purpose of reviewing the limited liability company's annual report, together with the accounts and the administration of the board and the CEO, 1 auditor is appointed with or without the deputy auditor
§8 Calling

Notice of the Annual General Meeting shall be made through advertising in the Swedish Official Swedish Gazette (Post- och Inrikes Tidningar) and on the company's website. That notice of summons has been announced in Svenska Dagbladet
§9 Matters at the AGM

The following issues will be discussed at the AGM:
1. Election of chairman at the meeting
2. Establishment and approval of voting length
3. Election of one or two adjustment men
4. Examination of whether the meeting has been duly convened
5. Approval of Agenda
6. Presentation of the annual report and, when required, the audit report
7. Decide on
  - Determination of the income statement and balance sheet
  - Allocations regarding the limited company’s profit or loss in accordance with the adopted balance sheet
  - Discharge of board members and the CEO
8. Determination of fees to the Board and in some cases the auditors
9. Election to the Board of Directors and, where applicable, auditors
10. Other business, to be discussed at the Annual General Meeting in accordance with the Companies Act (2005: 551) or the Articles of Association
§10 Financial year

The financial year is January 1 - December 31
§11 Record day provision

The shareholder or trustee who, on the record day, is entered in the share register and recorded in a record register, according to Chapter 4. the Act (1998: 1479) on central securities depositories and the keeping of financial instruments or the one recorded in a reconciliation account in accordance with Chapter 4. Section 18, first paragraph 6-8, mentioned law, shall be assumed to be competent to exercise the rights set forth in Chapter 4. Section 39 of the Companies Act (2005: 551)