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Adverty to Showcase New Innovative In-Play 2.0 Display and Video Ad Solutions at Cannes Lions International Festival of Creativity

June 14, 2024

Adverty is thrilled to announce our participation in this year’s Cannes Lions International Festival of Creativity, from June 17th to 20th. As the world’s premier event for creative communications, we are excited to join industry leaders, innovators, and visionaries in celebrating and advancing the art of advertising.

Attendees of Cannes Lions 2024 will have the exclusive opportunity to experience Adverty’s groundbreaking In-Play 2.0 advertising solutions firsthand. Our In-Play 2.0 ads are designed to integrate seamlessly into gaming environments, ensuring a non-intrusive yet highly engaging brand experience for players. By blending performance based advertisements naturally within the gameplay, we offer brands a unique way to connect with audiences without disrupting their immersive experience.

This next-generation advertising format builds on our existing technology to offer even more sophisticated and performance-based placements within games. In-Play 2.0 promises enhanced targeting capabilities, improved analytics and richer creative options, enabling brands to create more impactful campaigns.

Our esteemed CEO, Jonas Söderqvist, along with our Senior Demand Account Manager, Reysi Sağyağ, will be present in sunny Cannes, eager to demonstrate how Adverty’s innovative technology is driving brand engagement through immersive in-game advertising. Schedule a meeting with them to learn more about how our solutions can enhance your advertising strategy and reach a diverse and engaged audience.

“We are excited to showcase our new and upcoming In-Play 2.0 at Cannes Lions 2024,” said Jonas Söderqvist. “This new format represents the future of in-game advertising, combining cutting-edge technology with trailblazing branding and ad performance opportunities for media buyers, to deliver ads that are not only effective but also enhancing the gaming experience.”

Join us at Cannes Lions to see how Adverty is pioneering the future of immersive in-game advertising. Whether you are looking to elevate your brand through seamless in-game ads or eager to explore the potential of our In-Play 2.0 format, our team is ready to guide you through the possibilities.

We look forward to seeing you there and exploring how we can help drive your brand’s success through innovative in-game advertising solutions.

For more information or to schedule a meeting, please contact:

  • Jonas Söderqvist, CEO, Adverty: jonas.soderqvist@adverty.com
  • Reysi Sağyağ, Sr. Demand Account Manager, Adverty: reysi.sagyag@adverty.com

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