“With Adverty, we’ve built momentum, growing faster, smarter, and stronger than ever before with In-Play ads!” — XGame Team”
Q: Why Adverty?
A:
From our point of view, we needed someone who understood our goals perfectly: building a scalable revenue stream, maintaining strong retention, and achieving measurable KPIs.
From day one, Adverty impressed us with their data-driven mindset and creativity. They didn’t just promise results, they showed us how to get there. It was an easy “yes.”
Q: What kind of strategies did you roll out together?
A:
When we started the collaboration, we hit the ground running. With Adverty’s support, we could very easily launch several key actions that created the base of the successful result we can share here:
- Launched multi-market ad placements focused on creativity and efficiency.
- A/B testing with other In-Play partners, where we noticed Adverty consistently outperformed.
- Finding In-Play ad placements that doubled our click-through rates.
- Optimised monetisation constantly across all our games with the help of Adverty’s AM team.
Thanks to Adverty’s suggestions through multiple mock-ups, creative thinking, and sharing their experience within In-Play, we found out that it was a full-funnel approach that gave us both immediate wins and sustainable growth.
Q: What challenges did you have that led you to explore In-Play as an opportunity?
A:
We wanted to grow faster, smarter, and more efficiently, and we have amazing games with a passionate player base. We work with several ad solutions, but we had a vision of something bigger, and one of the new solutions we started to look at was In-play.
In Adverty, we found the missing piece, a partner who truly understood In-Play growth and how we should optimise our revenue to the next level without hurting user experience or affecting our current ad revenue across our portfolio.
When testing a new partner, we always have to make sure that it doesn’t negatively affect our user retention and current ad revenue.
Q: What kind of results did you see?
A:
The numbers tell the story.
We witnessed +300% YOY revenue growth across key titles, 10-20% incremental revenue from Adverty, and +30% boost in Average Revenue Per User (ARPU).
Q: What’s it like working with Adverty?
A:
Working with them feels like having an extension of our own team. They’re proactive, transparent, and deeply invested in our success. What we value most is the true partnership, they combine data-driven strategy with creative thinking, and that balance keeps our ad monetisation results growing stronger every month.
Q: What’s next for the partnership?
A:
We’ve built a strong growth engine together and now we’re ready to take the next steps, we’re just getting started!
Next up: scaling into new markets, launching upcoming titles with Adverty’s growth playbook, and going truly global.
